ESG 관점에서 본 중, 한 물류 서비스의 지속가능성 및 디자인통합 프레임워크 구축 -쿠팡(Coupang), 징둥(JD) 중심으로-

This study focuses on two representative logistics companies from China and South Korea-JD.com and Coupang. By comparing and analyzing the current status of logistics service design integrated with ESG (Environmental, Social, and Governance) practices in both companies, the research aims to provide a foundational background for the application of sustainability and ESG principles in the logistics industry. In particular, the study centers on the integration of logistics service design and ESG, exploring the potential for developing a logistics service design framework. In the theoretical background, the study examines the concept and role of sustainability-based logistics service design and analyzes the impact of ESG factors on both the logistics industry and service design practices. Furthermore, by reviewing the ESG strategy implementation status and annual ESG reports of JD.com and Coupang, the study delves into how each company has achieved the integration of sustainable logistics service design. Amid the rapidly evolving global logistics environment, this research highlights the diversity of service design and its potential to construct new forms of logistics service design through its convergence with sustainable design. The analysis is conducted from three core perspectives: technology, institutional mechanisms, and humanistic approaches. Ultimately, by taking into account the differing social and cultural contexts of China and South Korea, the study proposes a practical and actionable framework for developing a sustainable logistics industry: the Modular ESG Service Design Platform.