사회혁신적 ESG 디자인 경영을 위한 디자인사고 비즈니스 모델 제안

In recent years, ESG (Environmental, Social, and Governance) has emerged as a core framework for evaluating corporate sustainability and social responsibility. However, many companies continue to rely on declarative statements or quantitative indicators, lacking practical innovation and stakeholder-centered strategies. In response, this study proposes a business model that integrates Design Thinking-a creative, problem-solving methodology-into ESG strategy development. Design Thinking emphasizes a human-centered, iterative approach through five key stages: Empathize, Define, Ideate, Prototype, and Test. This research applies these stages to the ESG context, aiming to establish a more creative and actionable strategic framework. To validate the approach, case studies of two globally recognized ESG-driven companies were conducted using qualitative research methods. The analysis explores how each company utilizes the Design Thinking process to address environmental accountability, social value creation, and ethical governance. Findings indicate that a Design Thinking-based approach effectively fosters socially innovative strategies through empathy, collaboration, and creativity. It enables companies to tackle complex ESG challenges while aligning their corporate vision and identity with sustainable practices. This study contributes both theoretically and practically by demonstrating how Design Thinking can operationalize ESG strategies beyond conventional evaluation frameworks. It offers a strategic foundation for organizations seeking to implement socially innovative ESG management models and provides actionable insights for future policy and practice.