롤모델, 자기효능감, 창업의도 및 창업경험의 구조적 관계에 관한 탐색적 실증연구

This article aims to investigate the mediating effect of self-efficacy in the relationship between role models and entrepreneurial intention, and to examine the moderating effect of entrepreneurial experience in these relationships. To understand the structural relationships between role models, self-efficacy, entrepreneurial intention, and entrepreneurial experience, this study formulated research hypotheses based on previous research. For empirical research, an online survey was conducted targeting Korean employees nationwide through a professional agency. The moderating effect was analyzed using SPSS PROCESS macro Model 1, and the mediating effect was analyzed using Model 4. The findings of the empirical analysis are as follows: First, it was confirmed that entrepreneurial experience has a negative moderating effect on the impact of role models on entrepreneurial intention. Second, entrepreneurial experience shows a positive moderating effect on the influence of self-efficacy on entrepreneurial intention. Third, both the direct effect of role models directly influencing entrepreneurial intention and the indirect effect of role models indirectly influencing entrepreneurial intention through the mediating variable of self-efficacy were found to be significant. The implications of this study are as follows: To increase the entrepreneurial intention, it is crucial to have entrepreneurship-related role models along with enhancing self-efficacy. Furthermore, the importance of role models in increasing entrepreneurial intention is greater with less entrepreneurial experience. It was also confirmed that among those with entrepreneurship-related role models, office workers with high self-efficacy have a significantly higher entrepreneurial intention than those with low self-efficacy.