벤처기업의 성장단계별 원가우위 및 고부가가치 전략 기반 경영성과 제고 방안

The purpose of this study is to empirically analyze the impact pathways through which innovation capabilities, including development capability, manufacturing capability, and marketing capability, influence business performance via cost leadership strategy and high value-added strategy, based on the growth stages of venture firms. The growth stages are classified into start-up, growth, and maturity stages. The measurement instruments consisted of innovation capabilities, cost leadership strategy, high value-added strategy, and business performance. The results of this study can be summarized as follows. Depending on the growth stage of venture firms, different innovation capabilities had varying influences on cost leadership strategy and high value-added strategy, which in turn played a significant mediating role in determining business performance. In the start-up stage, technology-oriented development capability was identified as the key factor in achieving both cost advantage and value creation. As firms progressed to the growth and maturity stages, marketing capability became increasingly central. In addition, both cost leadership strategy and high value-added strategy showed significant mediating effects in the relationships between innovation capabilities and business performance. These findings confirm that the two strategies function as strategic tools to enhance competitiveness and improve sustainability in venture firms. Based on the findings, this study presents growth stage-specific recommendations for improving business performance and strengthening the competitiveness of venture firms in both domestic and global markets. It contributes to the strategic management of venture firms by demonstrating how aligning internal innovation capabilities with each stage of growth can help firms respond proactively to external uncertainties and achieve sustainable business performance.