대학생의 MBTI 성격유형에 따른 바디문신 이미지 선호와 상징성에 관한연구

In line with the flow of time, tattoos are increasingly evaluated as a form of individua lity expression in modern times, and unlike the past when tattoos were a stimulus, perce ptions have changed significantly. The purpose of this study is to study the relationship b etween body tattoo images and symbolism according to MBTI personality types of colleg e students. The questionnaire method was used as the research method, and the SPSS WI N 29.0 program was used to analyze the data of this study. The results are as follows. First, body tattoo images according to MBTI personality types showed significant mean d ifferences only for negative images. Second, body tattoo symbolism according to MBTI pe rsonality types showed significant mean differences only for affection. Third, positive imag es among body tattoo images showed a significant negative (-) effect on sensuality amon g body tattoo symbolism, and negative images among body tattoo images showed a signi ficant positive (+) effect on masculinity among body tattoo symbolism. Based on the resu lts of this study, the following suggestions are made. In a social situation where the perc eption of tattoos is changing, it is considered a very meaningful study to study the chang es in the perception of sociocultural symbolism of college students who have become adu lts. It is also considered that the study on the image and symbolism of tattoos, which ar e one of the characteristics of beauty expressed according to personality, will provide a d irection for the beauty market to go in the future by understanding the younger generati on and identifying the changed perception, and will contribute to the development of the beauty market.