라이브 커머스 연구의 지식 구조 분석: 사이트스페이스(CiteSpace)를 활용한 계량서지학적 접근
Knowledge mapping of research on Live Streaming E-Commerce: a bibliometric analysis using CiteSpace
심청(대구대학교 경영학과); 권순재(대구대학교)
34권 2호, 217~238쪽
초록
Purpose This study investigates the academic development of live streaming e-commerce in China (2016–2025), identifying key research themes and their evolution to support future theoretical and practical insights. Design/methodology/approach This study adopts a quantitative bibliometric approach, utilizing CiteSpace for knowledge mapping and co-word network visualization. A dataset of high-quality journal articles from CNKI (2016–2025) was analyzed to identify structural patterns, thematic clusters, and temporal trends. The analysis emphasizes modularity (Q value) and silhouette (S value) to validate clustering reliability. Findings Research has progressed through three phases and now spans topics such as digital economy, rural revitalization, consumer behavior, and platform interaction. Despite growing interest, gaps remain in structural depth, methodological diversity, and cross-sector analysis. Strengthening interdisciplinary approaches and governance-focused studies is essential for advancing the field and aligning with national digital strategies.
Abstract
Purpose This study investigates the academic development of live streaming e-commerce in China (2016–2025), identifying key research themes and their evolution to support future theoretical and practical insights. Design/methodology/approach This study adopts a quantitative bibliometric approach, utilizing CiteSpace for knowledge mapping and co-word network visualization. A dataset of high-quality journal articles from CNKI (2016–2025) was analyzed to identify structural patterns, thematic clusters, and temporal trends. The analysis emphasizes modularity (Q value) and silhouette (S value) to validate clustering reliability. Findings Research has progressed through three phases and now spans topics such as digital economy, rural revitalization, consumer behavior, and platform interaction. Despite growing interest, gaps remain in structural depth, methodological diversity, and cross-sector analysis. Strengthening interdisciplinary approaches and governance-focused studies is essential for advancing the field and aligning with national digital strategies.
- 발행기관:
- 한국정보시스템학회
- 분류:
- 경영학