디자인 씽킹과 생성형 AI의 융합을 통한 뮤지컬<헤드윅>아트마스크 메이크업 디자인 연구

The purpose of this study is to explore the development of art mask makeup designs inspired by the characters from the musical Hedwig and the Angry Inch. Focusing on Hedwig, Yitzhak, and Tommy Gnosis, the research integrates the five stages of Design Thinking—Empathize, Define, Ideate, Prototype, and Test—with the generative AI platform Midjourney. Strategic prompt keywords were developed at each stage to guide the creation of character- based visual motifs. These outputs were then analyzed through key artistic elements such as color, line, texture, and form. The results demonstrate that the combination of Design Thinking and generative AI supports both creative ideation and efficient visual realization. The AI-generated designs successfully reflected each character’s symbolic attributes and emotional narrative, contributing to enhanced artistic expression and thematic clarity. This approach also presents a systematic model for creative makeup design, with potential applications in beauty education and professional practice. However, the study is limited by its reliance on the researcher’s subjective aesthetic evaluation in the testing phase. A more rigorous validation involving expert panel reviews and practical application tests would strengthen the reliability of the results. Nonetheless, this research confirms the value of combining human-centered design methodologies with AI tools, suggesting meaningful implications for future interdisciplinary art practices and educational development.