지속가능한 음악 창작을 위한 인디뮤지션의 ESG 경영 모델 연구

This study presents a management framework devised by and for independent musicians, aiming to establish a sustainable creative ecosystem for music production. The framework is grounded in ESG (Environmental, Social, and Governance) principles, traditionally applied in corporate evaluations, which are here reinterpreted to fit the unique context of the music industry. Rather than focusing solely on financial performance, ESG emphasizes long-term viability through environmental care, social impact, and ethical governance. The study begins by contextualizing ESG theory within the music sector, exploring its applicability and implications for sustainable cultural practices. It then examines ecological and governance-related challenges observed in the K-POP industry and evaluates Coldplay’s environmentally conscious world tour as a practical ESG model. Building upon these insights, the study conducts an experimental project that merges upcycled CDs with NFC technology to reduce material waste and enhance fan interactivity. The experiment demonstrates that producing modular albums with NFC reduces carbon emissions by approximately 1,876g CO₂e per unit—a 98.17% reduction compared to traditional CD manufacturing. The findings suggest that such formats not only promote eco-friendly practices but also open up more reciprocal modes of artist-fan engagement. Ultimately, the study proposes that independent musicians, through self-directed ESG practices, can make significant contributions to both artistic authenticity and sustainable cultural development.