기업의 사회적 책임(CSR) 활동이 정서적 몰입과 조직시민행동에 미치는 영향: 노조유무 인식의 조절효과

[Purpose] The importance of corporate social responsibility(CSR) and its effective use have been gradually developed in terms of long－term survival and sustainable management. When members’ affective commitment is formed based on corporate social responsibility, it can create beneficial effects on an organization. And then, organizational citizenship behavior for work efficiency, such as cooperation, help, etc. has long attracted attention because of its favorable function. In addition, trade unions can contribute to the implementation of corporate policies and systems to enhance collective communication and solidarity. [Methodology] Therefore, this study designed a frame that connects corporate social responsibility(CSR) activities, affective commitment, and organizational citizenship behavior based on the social identity theory. After that, it identified the interaction effect reflecting the perceived a trade union presence as a moderating variable which expands the explanation of the model. [Findings] This study used survey data from 773 workers for the empirical analysis of hypotheses. The results showed that corporate social responsibility(CSR) activities have a positive effect on affective commitment and organizational citizenship behavior. [Implications] And the moderating effect, which strengthens the positive effect of corporate social responsibility(CSR) activities on affective commitment and organizational citizenship behavior when perceiving a trade union presence, was also identified. Based on these findings, significant relationships among the variables, management implications, and future issues were discussed.