ESG가 경쟁우위에 미치는 영향연구: 디지털 기술 도입과 비즈니스 모델 혁신의 다중 매개효과

[Purpose] This study conducted an empirical analysis on the impact of ESG activities of small and medium－sized enterprises on competitive advantage, and confirmed the multiple mediating role of digital technology introduction and business model innovation. ESG is an essential element for sustainable growth and management innovation of companies, and companies that actively utilize it will be able to secure continuous competitive advantage. [Methodology] The sample of this study used survey data of 430 members of domestic small and medium－sized enterprises. Confirmatory factor analysis was performed with AMOS 28 to analyze model fit and validity, and reliability analysis and correlation analysis were performed with SPSS 28 for exploratory factor analysis, and path analysis and multiple mediation analysis for hypothesis verification were used with Process Macro 3.1. [Findings] The results of this study showed that, first, ESG has a direct positive effect on the competitive advantage of companies. Second, ESG promotes digital technology introduction and business model innovation, thereby strengthening competitive advantage. Third, digital technology introduction and business model innovation played a multiple mediating role between ESG and competitive advantage. [Implications] This study emphasizes that ESG－centered management is a strategic approach that combines digital transformation and innovation to enhance the sustainability and competitiveness of small and medium－sized enterprises. In theory, the relationship between ESG and competitive advantage is explained using the resource－based perspective theory and dynamic capability theory, and in practice, it aims to present specific strategies for small and medium－sized enterprises to survive and grow in a rapidly changing management environment.