Z세대 인재 확보 최적화 전략: 웹 크롤링 기반 TIPS 창업팀 복지 혜택 분석

This study aims to analyze the compensation and benefits (C&B) systems of startup teams under the Tech Incubator Program for startup Korea (TIPS), a government-supported initiative for technology-based entrepreneurship in the Republic of Korea (Korea), and to propose optimized strategies for hiring and retaining Generation Z talent, who are expected to become key human resources in organizations in the near future. To achieve this, the study employed web crawling techniques to extract and analyze welfare-related information disclosed by the TIPS teams on major Korean job portal websites. Among the 2,583 TIPS teams registered between 2013 and 2023, the study focused on 234 TIPS teams that successfully secured Series B, C, or D investments. From these data, 167 core welfare benefit items were identified. The results revealed that the C&B offerings of the TIPS startup teams fell into five categories: ‘Financial Benefits’ (40.74%), ‘Time Benefits’ (25.01%), ‘Corporate Cultural Benefits’ (24.96%), ‘Spatial Benefits’ (9.23%), and ‘Others’ (0.06%). While the elements prioritized by the Generation Z’s preferences—such as career development opportunities, flexible working arrangements, and interpersonal team bonding—were partially incorporated, the findings indicate that further refinement is needed. Specifically, the findings underscore the need for developing personalized welfare programs, establishing fair performance evaluation systems, and enhancing digital collaboration environments to better align with Generation Z’s employment values and workplace expectations. Unlike traditional survey-based methods, this study utilizes empirical data derived from web-based sources to propose actionable talent acquisition and retention strategies for TIPS startups, offering practical implications for enhancing the sustainable growth and competitiveness of Korean technology-based ventures..