Understanding E-wallet Adoption in E-commerce: A Task-Technology Fit and Theory of Mind Perspective

Purpose: This study examined the factors influencing e-wallet adoption in e-commerce, focusing on the interplay between Task-Technology Fit (TTF) and Theory of Mind (ToM). The increasing prevalence of e-commerce and the rise of alternative payment methods provided the context for this investigation. The objective was to determine how perceived TTF and individual ToM levels affected e-wallet adoption. Design/methodology/approach: A quantitative research design was employed, using survey data collected from online shoppers. Findings: The results reveal that both TTF and ToM positively influence e-wallet adoption. Specifically, task characteristics, technology characteristics, cognitive ToM, and affective ToM were all found to be significant predictors of e-wallet adoption intention. Research limitations/implications: These findings highlight the importance of aligning e-wallet technology with the specific tasks involved in online shopping and addressing the social cognitive aspects of consumer decision-making. Originality/value: The study concluded that both perceived TTF and ToM are significant factors in understanding e-wallet adoption behavior in e-commerce. The study offers valuable insights for e-commerce and fintech practitioners seeking to enhance e-wallet adoption rates.