맞춤형 화장품 연구동향 및 시사점

The cosmetics industry has recently evolved into an era of personalized cosmetics that reflects the needs of consumers. This reflects the preference for personalized cosmetics that reflect the skin type and tastes of individual consumers. This trend has also affected the cosmetics industry, drawing attention to the trend called “personalized cosmetics.” Personalized cosmetics are also receiving attention as an important research field in academia. Accordingly, this study analyzed domestic academic papers on personalized cosmetics published from 2019 to 2025, classified and categorized them by research topic, and analyzed research trends to help guide future research directions. As a result of the analysis, domestic research on personalized cosmetics could be classified into categories related to consumer awareness and satisfaction, convergence with the latest technologies such as AI, systems and policies, and market analysis. However, it is heavily focused on quantitative research related to consumer awareness and satisfaction, and various studies such as institutional foundations, material development, and convergence technologies are lacking. In future research, it is believed that securing diversity in research utilizing various research methodologies, improving practice-centered systems, and integrating technology and consumers are more necessary. This study aims to provide data that can be used to help advance academic research through a systematic overview of customized cosmetics research and to promote customized cosmetics practices and make policy suggestions. It also aims to promote the continuous development of the customized cosmetics industry and, furthermore, to secure competitiveness in the global market.