메이크업 전공학생의 ARCS학습동기가 진로 결정에 미치는 영향

With the growing influence of K-beauty, the beauty industry has been continuously expanding, leading to an increasing number of students majoring in beauty-related fields. This study empirically examines the effects of ARCS motivational theory on career decision-making among university students majoring in makeup. A total of 369 valid responses were collected through a Google Forms survey. The data were analyzed using exploratory factor analysis, reliability analysis (Cronbach’s α), correlation analysis, and multiple regression analysis. The results indicated that the sub-factors of ARCS motivation—attention, relevance, and confidence—exert various influences on the sub-factors of career decision-making, namely self-assessment, occupational information, goal selection, and problem-solving. Attention had a significant positive effect on all aspects of career decision- making. Relevance showed a positive influence on goal selection and problem-solving but a negative effect on self-assessment. Confidence positively influenced self-assessment but negatively impacted problem-solving. These findings suggest that ARCS motivational factors play a meaningful role in the career decision-making process of makeup majors, emphasizing the need for practical curriculum development and targeted career guidance programs.