지역문화축제 정체성 형성을 위한 공간디자인 전략: 영등포 여의도 봄꽃축제 사례를 중심으로

This study aims to propose spatial design strategies to strengthen the identity of regional cultural festivals. To this end, based on Yi-Fu Tuan's theory of place and previous studies on spatial design, we structured the spatial design elements that influence the formation of place into physical, emotional, relational, and symbolic dimensions, and examined the process by which these elements shape the identity of festivals. As a research method, the Yeouido Spring Flower Festival in Yeongdeungpo was selected as a case study, and interviews were conducted with festival staff and visitors. Qualitative analysis was then performed using NVivo 15. The analysis results showed that the spatial design components interacted organically to gradually form visitors' sense of place, and this process increased emotional experiences and satisfaction, leading to the strengthening of the festival's identity. Accordingly, this study proposed five strategies for strengthening festival identity: “meaning-centered design,” “symbolic installations,” “experience-sharing devices,” “content placement and traffic flow design,” and “collaboration to secure implementation bases.” This study clarified that spatial design contributes to the formation of festival identity by mediating visitors' sense of place, and suggests the strategic applicability of these strategies in future regional festival planning and the need for specialized human resource development.