식품기업의 ESG 경영활동이 기업평판과 구매의도에 미치는 영향

The purpose of this study is to investigate the effect of food companies' ESG management activities on corporate reputation and purchase intention. In addition, consumers' ESG awareness was studied. A total of 265 answers were used for the analysis, and a survey was conducted on consumers over the age of 20 who had purchased food companies that do ESG management activities. For statistical analysis, research analysis was performed using the SPSS Statistics version 25.0 program. The hypotheses and research results of this study are as follows. As a result of the study, it was found that the ESG management activity factors of food companies in Hypothesis 1 had a positive effect on the corporate reputation, environmental (E) activities and governance (G) activities had a positive effect on the corporate reputation, and social (S) activities had no positive effect on the corporate reputation. As a result of analyzing the factors that affect the purchase intention of the corporate reputation of Hypothesis 2, it was confirmed that it had a positive (+) effect. As a result of analyzing the factors of ESG management activities of food companies in Hypothesis 3, it was found that governance (G) activities and environmental (E) activities had a positive effect on purchase intention, but social (S) activities did not have a positive effect on purchase intention. This study emphasizes the importance of ESG awareness, the necessity of ESG management activities of food companies, corporate reputation, and purchase intention, and made practical proposals for future management strategies.