한국디자인진흥원(Kidp) 정기 간행물(1970~2015)의 디자인 형용사 빈도 분석을 통한 한국 디자인 속성 변화 연구

Background Korean design has rapidly evolved industrialization, economic growth, and technological development, achieving global competitiveness within a short timeframe. To reflect on its identity and future direction, this study examines the intrinsic attributes of Korean design through a diachronic lens. While prior studies focused on limited visual analyses, this research analyzes adjective frequency trends in a large dataset representative of Korean design, aiming to identify underlying value shifts over time. Methods Using text mining, this study analyzed 206 periodicals published by the Korea Institute of Design Promotion(KIDP) from 1970 to 2015. Adjectives were extracted with the KoNLPy(Korean natural language processing in Python) morphological analyzer, and a final set of 68 adjectives was selected through sampling and normalization. The data was visualized through color mapping, heatmaps, and line graphs, which supported both quantitative and qualitative trend analysis. Results Distinct design values were emphasized in each decade: economic growth in the 1970s (“successful”), consumer orientation in the 1980s (“convenient,” “beautiful”), individuality in the 1990s (“diverse,” “free”), digital innovation in the 2000s (“new,” “sophisticated”), and emotional well-being in the 2010s (“happy,” “natural”). These patterns reflect the evolving priorities of Korean society and its design discourse. Conclusions Korean design attributes have shifted alongside social and technological changes. Adjective frequency analysis offers a meaningful method to trace these trends over time. This study contributes to foundational research in Korean design history and proposes a replicable methodology for diachronic design studies. The study also lays the groundwork for future research connecting design language with socio-cultural evolution and global comparisons.