감성디자인 이론을 적용한 화예디자인의 공감 표현 특성 분석

This study explores the emotional value and expressive potential of floral design from the perspective of emotional design theory. Two floral artworks exhibited at the 2025 graduation exhibition of S University, under the theme “Empathy,” were selected for analysis. The study applied two frameworks: eleven emotional design types and Donald Norman’s three levels of emotional design—visceral, behavioral, and reflective. Using materials such as exhibition catalogs, installation photographs, and artist interviews, the expressive strategies and emotional characteristics of the works were comparatively analyzed. The results revealed that Work A emphasized sensory and reflective design elements through sea-inspired colors, textures, and organic forms, conveying emotional healing and introspection. Work B, on the other hand, adopted a participatory and interactive approach using media devices that encouraged viewer engagement and empathy through perspective transformation. While Work A followed a visceral–reflective emotional flow, Work B demonstrated a behavioral–reflective structure. These findings suggest that floral design, beyond its decorative role, can serve as a medium of emotional communication. By combining form, narrative, and emotional experience, floral artworks can foster empathy and meaningful interaction with viewers. This study contributes to understanding how floral design can align with emotional design theory and highlights its potential as a culturally relevant design genre in the era of emotional consumption.