개인투자성향, 사회환경적 특성 및 금융경제적 특성이 ETF 재투자의도에 미치는 영향: 운용사 신뢰의 매개효과를 중심으로

With rapid economic growth, individual participation in investment has significantly increased, resulting in substantial expansion of the stock and financial product markets. In particular, Exchange-Traded Funds(ETFs) have rapidly spread among individual investors due to their accessibility and diversification benefits. However, empirical research on ETFs remains limited. This study examines the effects of individual investment tendencies, socio-environmental characteristics, and financial-economic attributes on reinvestment intention in the context of ETFs. It also investigates the mediating role of trust in asset management companies in the relationships between these factors and reinvestment intention. To conduct the analysis, a survey was administered to individual investors with actual experience investing in ETFs, and the collected data were analyzed using structural equation modeling(SEM). The results show that individual investment tendencies, socio-environmental characteristics, and financial-economic attributes all have statistically significant effects on ETF reinvestment intention. Moreover, trust in asset management companies was found to mediate the relationship between individual investment tendencies and reinvestment intention. These findings indicate that psychological traits, social influences, and financial knowledge play key roles in determining reinvestment behavior in ETFs, and that trust in asset managers significantly affects the formation of reinvestment intentions. This study contributes as foundational research for future ETF-related studies and holds academic value by empirically verifying the mediating effect of asset manager trust, which has not been sufficiently examined in previous literature. Furthermore, it highlights practical implications, such as the necessity for investor-tailored strategies, the enhancement of trust-based communication platforms between asset managers and investors, the development of financial literacy education programs, and the implementation of strategic customer relationship management(CRM) to strengthen investor trust.