공공디자인 거버넌스에 기반한 협력 모델 디자인 연구 - 서울디자인 X 사례를 중심으로

(Background and Purpose) This study examines the value of public design in the public realm as a collaborative governance model that is evolving beyond mere aesthetic improvement to a strategic methodology for improving the quality of life of citizens, solving social problems, and enhancing the efficiency of administrative services, based on the planning and design execution process of Seoul Design X, which the researcher oversaw. It examines and analyzes the process of Seoul Design X as an alternative to solve the problems of passive participation due to the limitations of expertise in policy and commercialization, accountability issues, lack of continuous momentum, and heavy work burden for collaboration faced by the existing public administration. (Methodo) The methodology for the design study of ‘Seoul Design X’ is, first, to examine the background and necessity of this study, and second, to discuss the overview of Seoul Design X, the concept of governance, and the contents of collaborative governance. Third, based on the self-developed Candy Diagram, we analyze the five stages of the collaborative design process of Seoul Design X: Planning Stage - Problem Discovery, Stage 2: Problem Definition, Stage 3: Design Development, Stage 4: Design Implementation, and Stage 5: Design Diffusion, and analyze the contents and roles of the Joint Design Team, the One Table Model, and the design collaboration process. Finally, the process of the Seoul Trash Can Design Project, the Han River Fun Design Project, and the Yongsan Dragons Child Abuse Prevention Campaign, three major design projects that applied various collaborative models for solving urban and social problems through the process of Seoul Design X, are analyzed based on actual data. (Results) This study analyzes ‘Seoul Design X’ as a pioneering design attempt by local governments to address the limitations of existing public design governance models, and the main findings are: first, that ‘Seoul Design X’ presents four types of administrative governance for collaborative public value creation, and explores its potential as an alternative to flexibly respond to the diverse needs and operating contexts of governments; and second, Through the analysis of specific case studies, such as the Seoul Trash Can Design, the Han River Fun Design, and the Yongsan Dragons Child Abuse Prevention Campaign, the collaborative governance design administration model has shown that it can be more effective in improving urban infrastructure, revitalizing public spaces, and solving social problems. Third, we examined the role of the Seoul Design X co-design process as a systematic collaborative framework by applying the design thinking methodology in five stages from problem discovery to diffusion, and presenting clear roles and interaction strategies for design policy officials, collaborating departments, citizens, and experts in each stage.(Conclusion) Through this study, Seoul Design X institutionalizes design thinking as a key methodology for solving public problems, provides a practical framework to facilitate collaboration among various actors, strengthens citizen-centered policy formulation, and offers the possibility of contributing to the sustainable development of cities through design.