예술전공 대학생의 창업지원프로그램이 창업행동에 미치는 영향 연구 창업의지와 기업가정신의 매개효과를 중심으로

This study aims to empirically examine the impact of entrepreneurship support programs on entrepreneurial behavior among university students majoring in the arts. Specifically, it investigates the mediating effect of entrepreneurial intention and the moderated mediation effect of entrepreneurial spirit. A total of 103 responses were collected through a survey administered to art-major students across the country. The results revealed that entrepreneurship support programs significantly influenced both entrepreneurial intention and entrepreneurial behavior. Furthermore, entrepreneurial intention was found to mediate the relationship between support programs and behavior. Notably, entrepreneurial spirit showed a moderated mediation effect, enhancing the indirect impact of support programs on entrepreneurial behavior via entrepreneurial intention. These findings suggest the need to develop entrepreneurship support strategies tailored to the characteristics of the arts sector, where early-stage profit models are often limited. In addition, efforts should be made to improve students’ perceptions of entrepreneurship and to strengthen their entrepreneurial mindset through targeted educational programs. This study contributes academically and practically by analyzing the structural relationship between institutional support and psychological factors related to entrepreneurship among art-major students. However, due to the limited sample size and research scope, generalizability is constrained. Future studies should include a broader sample and consider various types of support programs for a more comprehensive understanding.