영업부서 부서장의 리더십 행동유형이 경영성과에 미치는 영향 연구: 지식경영 활동의 조절효과를 중심으로

This study aimed to investigate the impact of department heads' leadership behavioral styles on business performance in the sales departments of ICT companies (primarily in a B2B environment) and the moderating effect of knowledge management activities on the relationship between leadership behavioral styles and business performance. Leadership behavioral styles were categorized into task-oriented, relationship-oriented, and change-oriented. Business performance was categorized into financial and non-financial performance, and knowledge management activities were categorized into knowledge sharing and knowledge utilization. A survey was conducted with sales department employees, and a total of 236 responses were collected for analysis. The results showed that both task-oriented and change-oriented leadership styles had a positive effect on financial performance, while all three leadership styles (task-oriented, relationship-oriented, and change-oriented) had a positive effect on non-financial performance. In the moderating effect analysis, neither knowledge sharing nor knowledge utilization were statistically significant. However, knowledge utilization showed a significance level approaching 0.05 in the relationship between change-oriented leadership and financial performance, suggesting the possibility of a moderating effect. These results exploratively demonstrate that transformational leadership can foster innovative behaviors among employees and, through their application in work, contribute to improved financial performance. This study empirically analyzed the interplay between leadership behavior types and knowledge management from an academic perspective. Furthermore, it suggests the need to develop change-oriented and task-oriented leadership and foster an organizational culture centered on knowledge utilization to enhance financial performance.