크라우드펀딩 플랫폼에서의 제품디자인 성공 사례 분석 - ‘와디즈(Wadiz)’의 테크・가전 제품 사례를 중심으로 -

The development of digital technology, the activation of online platforms based on SNS, and the spread of individual creative culture are gradually expanding the structure and scope of the product manufacturing market, which had traditionally been dominated by large companies and characterized by a mass-production system. In particular, crowdfunding is attracting attention as one of the important methods of such change, and is being used as a strategic tool to check initial market responses and seek directions for improvement across various product groups. Accordingly, this study analyzed, from a design perspective, the products of projects that were successfully conducted and completed in the tech and home appliance sector on Wadiz, one of the leading crowdfunding platforms in Korea. For the case analysis, 17 cases completed within the last five years were selected, and the design elements emphasized by the makers in each case story were classified into three categories— form, color, and novelty—and analyzed. As a result, form-related elements such as a simple appearance and portability were found to have a significant impact on success, and the element of novelty was found to be associated with an increase in the number of participants. This study is meaningful in that it empirically examined how design elements appear in crowdfunding projects, and it is expected to serve as basic data for future product planning and design strategy development.