해외직구 제품 관리체계 및 비용 부과방안: 환경비용 부과를 기반으로

This study aims to propose a regulatory and management framework suitable for Korea to mitigate the negative impacts of low-cost product imports through cross-border e-commerce on the domestic e-commerce market. Low-cost products distributed via Chinese e-commerce platforms such as Temu hold a competitive advantage in terms of price; however, due to non-compliance with quality and environmental regulations, they are likely to increase waste generation and recycling costs. To address these challenges, this study reviewed relevant international cases and, based on these insights, sought to develop policy alternatives tailored to the Korean context. The findings indicate that effective policy measures identified in prior domestic research and international cases include adjusting tariff exemption thresholds and imposing environmental levies.. Accordingly, this study proposes lowering the tariff exemption threshold and imposing environmental cost charges as concrete management measures to ensure fair competition between domestic and foreign e-commerce operators and to foster a sustainable consumption environment. The contribution of this study lies in offering a policy direction to enhance fairness and sustainability in the domestic e-commerce market by reflecting environmental levies in market mechanisms