웹소설 문장형 제목이 플랫폼 이용자의 웹소설 선택에 미치는 영향

Webnovels have emerged as a prominent cultural content category produced, distributed, and consumed on platforms that integrate big-data-driven recommendation systems with AI-assisted creation tools. Recently, titles have shifted from short noun phrases to full-sentence formats. Prior studies conceptualized “sentence-style” titles along two dimensions-length and genre typicality-but provided little theoretical explanation or quantitative validation of their effects. Building on this conceptualization, we develop a reproducible composite sentence-style title score that integrates the two dimensions and, for the first time, explain and test its effects through the Accessibility-Diagnosticity (A-D) Model. Using data on 30,681 webnovels from KakaoPage and estimating negative binomial regressions to address overdispersion, we find that sentence-style titles exert a significant positive effect on cumulative views. Moreover, the positive association weakens with higher author reputation, while the effect is amplified in emerging genres relative to traditional ones. By quantitatively identifying the impact of sentence-style titles, this study extends the A-D model to the context of webnovel choice and offers actionable implications for title design, content planning, and platform management.