기술과 창작의 경계: 생성형 AI의 가능성과 제약 탐구

This study explores how generative AI reshapes the edge of creativity within digital platform ecosystems by simultaneously enabling and constraining creative practices. Drawing on the Technology affordances and constraints theory, the research employs a netnographic method to analyze user experiences with leading generative AI platforms, Midjourney, ChatGPT, and Runway, based on discourse collected from online communities. The findings identify three key affordances and three major constraints, highlighting how these technologies redefine creator agency, identity, and content ownership. This dual nature underscores generative AI’s role in forming a complex boundary between creation and technology, reflecting intricate sociotechnical interactions between users, technologies, and platforms. By situating generative AI within broader discussions of sustainable innovation and digital ethics, this study contributes to the theoretical understanding of technology-mediated creativity and offers practical implications for responsible AI design, platform governance, and ethical literacy.