지속 가능한 피트니스 센터 운영을 위한 핵심 성공 요인 분석: Delphi와 AHP 접근

AbstractThe purpose of this study was to identify the key success factors for the sustainable operation of fitness centers in a highly competitive and rapidly changing industry environment. This study goes beyond consumer-centric analyses by offering a managerial perspective that systematizes expert insights into fitness center sustainability. A mixed-method approach combining the Delphi technique and the Analytic Hierarchy Process (AHP) was adopted, involving twenty industry and academic experts with extensive experience in sports management and fitness center operations. Through four rounds of Delphi surveys and AHP analysis, the study derived hierarchical domains and 34 sub-factors categorized into four main areas: perceived quality and reliability, perceived hedonism, perceived conspicuousness, and perceived uniqueness. Among these, the most critical sub-factors were: differentiated and modern interior facilities, recruitment of professional instructors, systematic and scientific exercise programs, participant-centered unique exercise experiences, sense of achievement through exercise, long-term cost efficiency, enhanced pride from center usage, differentiated customer service strategies, and hotel-grade all-inclusive services. AHP results provided priority rankings to guide resource allocation and strategic planning, offering strategic insights and useful information for sustainable fitness center management.