ESG 인식 기반 환대기업 취업 선호 연구: 대학 교육·훈련 프로그램 개발을 위한 실증적 분석

To achieve sustainable growth, companies are increasingly expanding ESG management, and hospitality firms are also actively adopting these practices. In particular, job seekers tend to perceive companies that engage in ESG activities positively, considering both corporate growth potential and social responsibility. The purpose of this study is to empirically examine how perceptions of ESG management in hospitality firms influence job seekers’ corporate preferences, and further to verify whether ESG fit moderates this relationship. Focusing on the three ESG dimensions—Environment, Social, and Governance—this research systematically analyzes the determinants of job preference among job seekers, thereby providing practical implications for hospitality firms’ recruitment strategies and the development of university education and training programs. A survey was conducted with 317 undergraduate students enrolled in four-year universities located in Seoul and Gyeonggi Province, and the collected data were analyzed using SPSS 27.0 through regression analysis. The results indicate that among the ESG factors, Environment had a significant impact on job preference, whereas Social and Governance were not statistically significant. Moreover, ESG fit was found to moderate the relationship between Environment and job preference, with the influence of the environmental factor being stronger in the high-fit group. These findings suggest that hospitality firms should reinforce environment-related activities within their ESG management in order to enhance job preference, while universities may utilize these results as a foundation for designing tailored education and training programs to strengthen students’ awareness and understanding of ESG.