지방 소멸 시대 지역 골프장의 지속가능한 경영전략 수립을 위한 성과측정지표 분석: BSC/KPI/AHP 적용

[Purpose] This study aims to derive strategic Key Performance Indicators (KPIs) for establishing a sustainable management system for regional golf courses facing the structural crisis of regional extinction and to analyze their relative importance to suggest practical managerial directions. [Method] Based on the Balanced Scorecard (BSC) framework, a KPI system tailored to golf course operations was developed. A three-round Delphi survey was conducted with a panel of seven experts, followed by an Analytic Hierarchy Process (AHP) analysis involving 20 field experts to determine the priority and weighting of each KPI. [Results] The results revealed that the “Learning and Growth” perspective held the highest importance, with internal communication satisfaction, employee capacity improvement, and job satisfaction emerging as key indicators. [Conclusion] The findings highlight that regional golf courses should not rely solely on short-term financial performance but must strengthen human resource capabilities, enhance service quality at customer touchpoints, and innovate internal processes to secure sustainable competitiveness. These insights provide concrete guidelines for local governments in policy development, resource allocation, and investment decision-making. Furthermore, the proposed KPI framework functions as a strategic tool that supports the long-term resilience of regional golf courses while contributing to regional economic revitalization and community sustainability.