미용산업 종사자의 MBTI 성격유형에 따른 직업선택 및 직무만족, 이직의도의 차이연구

This study aimed to investigate the relationship between career choice, job satisfaction, and turnover intention based on MBTI personality types among beauty industry workers. To this end, a survey was conducted over approximately two months from July to September 2023, targeting 193 individuals working in salons, makeup shops, nail art shops, skin care centers, and beauty education institutions nationwide. The research tools consisted of the MBTI personality type test items and scales for career choice, job satisfaction, and turnover intention developed based on prior research. The results revealed the following: First, the MBTI personality type distribution among respondents showed a higher proportion of Introverts (I) than Extroverts (E), with relatively high rates for Sensing (S), Feeling (F), and Judging (J) types. Second, significant differences were found in the sub-factors of career choice—‘personal vision’, ‘public information’, and ‘economic stability’—according to MBTI personality type. Third, statistically significant differences were confirmed in ‘job satisfaction’ and ‘intention to leave’ based on MBTI personality type. Fourth, career choice positively influenced job satisfaction, while the economic stability factor negatively impacted turnover intention. These results suggest the need for appropriate job placement, personnel management, and job training design tailored to the personality types of beauty industry workers. In particular, customized management strategies considering individual tendencies and job characteristics are expected to simultaneously enhance worker satisfaction and organizational performance.