디자인박람회의 유용성이 디자인 세부 전공 선택에 미치는 영향에 대한 만족도의 매개효과

This study aims to analyze the impact of the usefulness of design fairs on the selection of design sub-majors and to empirically verify the mediating effect of satisfaction in this relationship. Design fairs function as educational environments that provide learning and aesthetic experiences, playing a crucial role in students' major selection processes. While previous research confirmed that the usefulness and satisfaction of design fair experiences influence students' confidence in major selection, it failed to specifically verify the mediating role of satisfaction. Therefore, this study systematically analyzed the mediating effect using hierarchical regression analysis. The research subjects were 44 first-year students from the Department of Digital Contents Design at O University located in southern Gyeonggi Province, and a survey was conducted based on their participation in the 2024 Seoul Design Festival. The analysis results showed that both learning utility (β=0.436, p<.05) and aesthetic utility (β=0.480, p<.001) had significant positive effects on satisfaction, and aesthetic utility (β=0.560, p<.05) had a direct impact on major selection helpfulness. The mediation analysis revealed that satisfaction played a partial mediating role in the relationship between aesthetic utility and major selection helpfulness (β=.560→.484, p<.05). This study provides theoretical and practical foundations for improving the quality of design education and career guidance programs by identifying the structural relationships within design fair experiences.