의료서비스 경험과 의료기관 선택유형 간의 관련성 분석: 외래 의료서비스 이용자를 중심으로

This study aimed to examine the relationship between outpatient medical service experiences and the types of medical institution selection. The research utilized data from the 2023 Korean Medical Service Experience Survey, focusing on 8,385 respondents who had used outpatient services. Frequency analysis, analysis of variance (ANOVA), and multinomial logistic regression were employed to analyze the data. The results revealed several significant findings. First, there were notable differences in outpatient service experiences according to the type of medical institution selected. In particular, respondents who prioritized accessibility showed the highest satisfaction across both interpersonal and tangible service dimensions. Second, the key factors significantly associated with medical institution selection included the physician’s clarity of explanation, sufficient communication with doctors, nurses’ courtesy, comfort of facilities, protection of physical exposure, and willingness to recommend the institution. Third, demographic characteristics such as age and income level also exhibited statistically significant relationships with the types of medical institution selected. These findings suggest that the quality of patient experience, especially physicians’ communication competence and empathetic attitudes, is closely related to patients’ selection of medical institutions. Therefore, hospitals and clinics should focus more on patient experience–centered service enhancement rather than relying solely on reputation or institutional scale to improve competitiveness and patient satisfaction.