델파이 기법을 활용한 실감미디어 창업시뮬레이션 프로그램의 핵심 기능 도출에 대한 연구

This study aims to enhance the quality of entrepreneurship education by identifying the core functions of an immersive media-based entrepreneurship simulation program and presenting a step-by-step learning model. To this end, the Delphi method was employed with a panel of 14 academic and industry experts, and a three-round consensus process was conducted. As a result of the expert consensus, six functions-storytelling/UX, AI-based feedback, market validation simulation, pitching and investment training, case-based decision-making, and idea refinement-were identified as the key educational and technical components. These findings highlight that both academics and practitioners agree on the importance of strengthening interactivity and immersion as central pillars of immersive media entrepreneurship education. In terms of stage-specific learning tasks, core activities such as prototype development, BMC preparation, market research and consumer analysis, IR presentation training, mentor matching, and performance reporting were highly endorsed, with 34 of 51 candidate functions ultimately adopted and 17 discarded. The implications of this study suggest that immersive media-based learning models in entrepreneurship education can serve as effective tools to move beyond traditional knowledge delivery, fostering greater learner engagement, interactivity, and practical competencies. Furthermore, the study provides a concrete model that universities and entrepreneurship support institutions can adopt to design experiential and practice-oriented programs, underscoring its academic and practical contributions.