부동산, 미술품 중심 대체투자 서비스디자인 연구: AI 서비스 표준화를 위하여

This study aims to explore the potential of standardizing service design using artificial intelligence (AI) in the alternative investment sector, focusing on real estate and art. Individual and institutional investors have recently shown increasing interest in alternative investments beyond traditional financial products, seeking to diversify assets and generate stable returns. However, the alternative investment market faces limitations such as limited accessibility and difficulty in building trust due to information asymmetry, subjectivity in evaluation criteria, and non-standardized service experiences. This study explored the feasibility of standardizing AI services through three stages: first, defining alternative investments (real estate and art) and analyzing service design using blueprints; second, designing and verifying service design; and third, standardizing alternative investment service design. The research methods included literature review, data collection and analysis, prototype development, ethnographic research, and validation. The study found that real estate and art investment service design can be categorized into quantifiable value-based (real estate) and emotion-based (art) investment services, depending on asset characteristics. However, this should be presented as a single service design through standardized alternative investment practices. This validates the need for investment based on objective customer-based information. Process standards, data integrity, and user experience interface design will play a crucial role in standardizing AI-based services. This study holds both academic and practical significance in that it provides fundamental design guidelines for standardizing services and ensuring reliability in AI-based alternative investment platforms.