공공체육시설의 ESG 기반 지속가능경영 전략: 환경(E) 및 사회(S) 요인을 중심으로

Purpose This study aimed to analyze users’ perceptions of ESG (Environmental, Social) factors in public sports facilities and to derive practical strategies for sustainable management based on these perceptions. Methods Data were collected from 251 users of public sports facilities located in the Gyeonggi and Chungcheong regions. Prior to the main survey, open-ended responses from 84 participants were analyzed using thematic analysis and triangulation, resulting in eight practical ESG-related items. A structured questionnaire using a 5-point Likert scale was then administered, and the data were analyzed using coefficient of variation, Cohen’s d for effect size, SEM, and IPA. Results Users perceived the environmental factor more positively than the social factor, with a medium effect size. The coefficient of variation indicated greater variability in perceptions of environmental factors compared to social ones. SEM results showed that environmental factors had a significant positive effect on reuse intention, whereas social factors significantly influenced user satisfaction only. User satisfaction did not significantly affect reuse intention, indicating no mediating effect. IPA results revealed that “lack of resource-saving and sustainable operation” was a top-priority area for improvement, while “eco-friendly facility implementation,” “support for underprivileged users,” and “operational transparency” were identified as key strengths to be maintained. Conclusion The findings suggested that environmental ESG factors were more strongly associated with users’ reuse intentions. Therefore, practical improvements in resource efficiency and sustainable operations are urgently required. Additionally, strategies to enhance social value, such as inclusive service design, feedback systems, and transparent management, should be pursued to strengthen the sustainable management of public sports facilities.