국내 항공사 종사자의 ESG활동 인식이 조직 자부심과 정서적 조직몰입에 미치는 영향

This study examines the effects of employees’ perceptions of ESG (Environmental, Social, and Governance) activities on organizational pride and affective organizational commitment, targeting cabin crew members of major domestic airlines. A total of 210 questionnaires were distributed online from July 1 to July 25, 2025, and 205 valid samples were analyzed using SPSS Ver. 29.0 through frequency, reliability, exploratory factor, correlation, and multiple regression analyses. The results show that employees’ perceptions of ESG activities positively influence organizational pride, which in turn strengthens affective commitment. In addition, ESG perceptions directly affect affective commitment, confirming both direct and mediated effects. These findings indicate that ESG management not only serves as a tool for external reputation but also functions as an internal driver of employees’ positive psychological states and organizational commitment. This study provides academic evidence that ESG perceptions can be explained within social identity theory, highlighting organizational pride as a key mediator. Practically, the results suggest that airlines should strengthen internal communication and integrate ESG activities into HR strategies to enhance employees’ pride and commitment, ultimately contributing to service quality and corporate competitiveness.