개인브랜드 커피전문점 예비창업자의 창업환경과 가족지지가 창업불안과 창업의지에 미치는 영향에 관한 연구

This study aimed to empirically examine the impact of the entrepreneurial environment and family support on entrepreneurial anxiety and entrepreneurial intention. Entrepreneurship is inherently uncertain and high-risk, often leading individuals to experience anxiety about the future. Recognizing this psychological dimension, the study sought to analyze how external environmental factors and familial support systems influence both anxiety and the intention to start a business. To conduct this analysis, data were collected from 161 prospective entrepreneurs planning to open personal-brand coffee shops. The study employed various statistical techniques, including demographic analysis, reliability and validity testing, and correlation analysis, to confirm the appropriateness of the measurement tools and examine relationships among key variables. Subsequently, multiple regression analysis was conducted to test the proposed hypotheses. The results showed that components of the entrepreneurial environment —financial and sociocultural support, as well as family support (emotional and instrumental)—had significant negative effects on entrepreneurial anxiety. Furthermore, it was found that increased entrepreneurial anxiety negatively influenced entrepreneurial intention, confirming anxiety as a major psychological barrier to entrepreneurship. In addition, both the entrepreneurial environment and family support were found to influence entrepreneurial intention directly positively. These findings suggest that policies supporting entrepreneurship should go beyond financial assistance to include psychological and emotional support systems. A comprehensive policy framework that fosters both economic and psychological security is essential for encouraging sustainable entrepreneurship.