ESG 가치 기반 지속가능 외식소비에 대한 대학생의 주관적 인식 연구

This study applied Q methodology to explore university students’ subjective perceptions of ESG (Environmental, Social, Governance) value-based sustainable dining consumption. Twenty statements were developed through a review of previous studies and expert interviews, and Q-sorts were conducted with 40 university students. Factor analysis identified four perception types: (1) Environmental Responsibility-Oriented, which views dining as a means of practicing environmental responsibility; (2) Social Responsibility-Oriented, which emphasizes corporate social contribution and ethical practices; (3) Value–Experience Balanced, which considers both ESG values and experiential satisfaction; and (4) Practical–Rational Oriented, which prioritizes price and utility over ESG values. The findings demonstrate that university students’ attitudes toward sustainable dining are diverse rather than uniform. Academically, this study expands the scope of dining consumption research by incorporating ESG values, while practically, it provides foundational insights for developing tailored ESG strategies in the foodservice industry.