영상디자인에서의 타이포그래피 활용성 연구

The rapid advancement of visual media and the widespread adoption of digital environments have fundamentally transformed the expressive forms and functional roles of typography. No longer confined to static, print-based text delivery, typography has evolved into a dynamic communication medium that conveys visual narratives and emotional messages through temporal flow and spatial composition. In the field of visual design, especially, motion typography plays a central role by integrating text with images, sound, and movement, creating immersive audiovisual experiences. This integration extends beyond simple information delivery to encompass emotional engagement, brand identity construction, and the generation of cultural symbols. This study aims to examine the roles and applications of typography in visual design within the context of these shifts, through theoretical analysis and case studies. The research seeks to identify the communicative value of typography in the digital era, establish a theoretical foundation for future scholarly discourse, and provide strategic insights applicable to design practice. Furthermore, the study aspires to serve as foundational research for forward-looking design development and the expansion of academic discussions on typographic media in visual communication.