호텔기업의 ESG 경영과 지각된 가치, 추가지불의도 간의 구조 관계 연구

The purpose of this study was to identify the structural relationship among hotel companies' ESG management, perceived value, and willingness to additional payment intention. The study involved 262 hotel guests. AMOS 18.0 was used to conduct frequency analysis, confirmatory factor analysis, correlation analysis, and hypothesis testing to validate the structural model. The results revealed that hotel companies' ESG (social management) practices had a positive impact on willingness to additional payment intention. Second, in terms of the relationship between hotel companies' ESG management and perceived value, social management and governance were found to have a positive effect on functional and emotional value. Third, as a result of analyzing the relationship between perceived value and willingness to additional payment intention, it was found that the perceived value (functional and emotional) of hotel companies' ESG management had a positive effect on willingness to additional payment intention.