주거환경 만족도에 영향을 미치는 주거환경요인에 관한 연구 - M세대와 Z세대의 비교분석을 중심으로 -

The MZ generation exhibits distinct characteristics compared to the older generations and is rapidly emerging as a key demand group in the future housing market. This study aims to comparatively analyze the key factors influencing residential environment satisfaction among the Millennial and Gen Z generations. Through this, we seek to propose customized residential environment improvement plans that reflect the unique characteristics and housing values of each generation. For the analysis, Partial Least Squares (PLS) regression was used to conduct a comparative analysis of the Millennial and Gen Z generations. The results and policy implications are as follows. First, due to significant differences in demographics, economic status, and living environments, a differentiated strategy is needed for each generation. Second, both Millennials and Gen Z consider the accessibility of housing and commercial facilities to be important. Third, apart from common factors, education emerged as a key concern for Millennials, while Gen Z placed a high value on the accessibility of medical facilities. Fourth, differences were found between the two generations in terms of community composition. This study is significant for its analysis of the factors influencing residential satisfaction, differentiating between the Millennial and Gen Z generations to propose targeted improvement strategies. Therefore, its findings can serve as foundational data for future policy-making aimed at improving generational housing environments.