헤어살롱 종사자의 워라벨이 직무만족 및 이직의도에 미치는 영향

The purpose of this study is to provide basic data that can be used for hair salon management and human resource management by analyzing how work-life balance, that is, work label, affects job satisfaction and turnover intention for hair salon workers. During the survey period, a self-written questionnaire was conducted for hair salon workers from August 10, 2025 to September 28, 2025, and a total of 305 copies were used as final analysis data. Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were performed using SPSS 24.0 for the collected data. As a result of the study, work-life, work-growth, work-family, and job satisfaction were derived three factors: job performance, wages and welfare, and organizational relationship. It was found that the more stable the work-leisure, growth, and family of hair salon workers are, the more positive it affects job performance, wages and welfare, and the stability of the work-family has a positive effect on organizational relationship. It was confirmed that the more stable the work-leisure and family are, the lower the turnover intention. Therefore, it is meaningful that it provides basic data for hair salon management and human resource management by empirically confirming that the work-life label of hair salon workers is a key factor in improving job satisfaction and easing turnover intention. However, there is a limit to generalization in that the research subject is limited to hair salon workers, and future studies are expected to expand the survey target to the overall beauty industry, such as makeup and skin nail art, and to further explore the structural relationship between work label, job satisfaction, and turnover intention by adding various variables such as job environment, organizational culture, and customer satisfaction factors.