프랜차이즈 커피전문점 바리스타의 직무특성, 직무몰입, 직무소진, 이직의도 간의 구조적 관계

This study aims to examine the structural relationships among job characteristics, job involvement, job burnout, and turnover intention of baristas in coffee franchise stores. Drawing upon the Job Characteristics Model and the Job Demands-Resources framework, data were collected from 285 barista respondents through a structured survey. Job characteristics were measured across five dimensions(skill variety, task identity, task significance, autonomy, and feedback), and job burnout was assessed with three sub-dimensions(emotional exhaustion, depersonalization, and reduced personal accomplishment). The results of structural equation modeling revealed that skill variety, task identity, task significance, and feedback significantly enhanced job involvement and reduced job burnout, while autonomy did not show significant effects. Job involvement negatively influenced turnover intention and alleviated all three dimensions of burnout. In contrast, emotional exhaustion, depersonalization, and reduced personal accomplishment positively influenced turnover intention, with emotional exhaustion showing the strongest effect. Mediation analysis further confirmed that job involvement and burnout mediated the relationship between job characteristics and turnover intention, and sequential mediation paths were also supported. This study contributes to the literature by differentiating the effects of five core job characteristic dimensions and by analyzing the multidimensional nature of burnout in the context of barista work. Practical implications highlight the importance of strengthening skill variety, task identity, task significance, and feedback mechanisms while providing support to alleviate emotional exhaustion in order to reduce turnover and improve workforce sustainability in the coffee service industry.