2030세대의 유튜브 부동산 콘텐츠 이용과 부동산 FoMO의 관계

This study empirically confirms that, during periods of real estate market overheating, the characteristics of real estate content on YouTube may induce excessive reliance among the 2030 generation, who use YouTube as a primary source of information, and may contribute to the formation of real estate–related FoMO (Fear of Missing Out). Based on a survey and subsequent path analysis, the results show that individuals in their 20s and 30s perceived YouTube real estate content as more accurate and professional when they exhibited stronger risk-seeking tendencies and higher self-assessed YouTube literacy. Perceptions of accuracy and professionalism regarding YouTube real estate content increased YouTube dependence and heightened real estate FoMO. Real estate FoMO, in turn, was linked to aspirations for real estate investment, suggesting its potential influence on rational decision-making. Compared with traditional media, the 2030 generation reported higher satisfaction with real estate information provided on YouTube, while showing low trust in alternative information sources outside YouTube. These findings indicate, from the perspective of Media System Dependency Theory, that the 2030 generation tends to rely on YouTube to reduce market uncertainty. Furthermore, in light of the Compensatory Internet Use Theory, the results suggest that real estate FoMO represents an emotional response formed during compensatory use aimed at alleviating anxiety.