부동산신탁 기업의 ESG 활동이 기대성과에 미치는 영향: 기업이미지 및 기업평판의 매개효과

The purpose of this study is to analyze the impact of ESG (Environmental, Social, and Governance) activities of real estate trust companies on perceived performance and to empirically examine the mediating effects of corporate image and corporate reputation in this relationship. To achieve this, an online survey was conducted targeting practitioners who are either currently employed by or have experience working in real estate trust companies. A total of 260 responses were collected and analyzed using SPSS 28.0. The results of the analysis are as follows. First, environmental activities and governance practices had a statistically significant positive effect on perceived performance, whereas social activities did not show a significant influence. Second, environmental activities and governance had significant effects on both corporate image and corporate reputation, while social activities had no significant effect on either variable. Third, both corporate image and corporate reputation had significant positive effects on perceived performance. Fourth, corporate image and corporate reputation were found to mediate the relationships between environmental activities and governance and perceived performance. However, the mediating effects between social activities and perceived performance were not statistically significant. This study verifies the structural relationship in which the ESG activities of real estate trust companies are linked to perceived performance through corporate image and reputation, thereby providing practical foundational insights for the establishment of ESG strategies and the strengthening of internal communication.