여성의 일반 창업과 사회적 창업 유형 선택 요인에 관한 연구: 기업가지향성과 사회적 가치지향성, 조직·정책 맥락의 상호작용

This study investigates the determinants of women's choice between commercial and social entrepreneurship by analyzing survey data from 401 career-experienced women in Chungcheongnam-do, South Korea. Entrepreneurial orientation and social value orientation were examined as predictors of entrepreneurial intentions, organizational culture, perceived HR fairness, and work-family balance policies. Exploratory factor analysis and reliability tests confirmed the validity of measures, and hierarchical regression analysis revealed that entrepreneurial and social value orientations significantly strengthened entrepreneurial intentions, while organizational culture did not have a moderating effect. Perceived HR fairness weakened the influence of entrepreneurial orientation but amplified that of social value orientation, and awareness/accessibility of work-family policies enhanced the link between entrepreneurial orientation and entrepreneurial intentions. On the other hand, stigma did not have significant effects. The study shows women's entrepreneurial intentions are shaped by individual traits and by perceived fairness and realistic access to supportive policies, which underscores the need for organizational transparency and effective policy implementation to bridge the gap between intention and action. Furthermore, strengthening transparency and evaluation, compensation, and promotion feedback processes might increase women's willingness to start a business. These results suggest that fairness is a crucial factor in the transition to entrepreneurship, especially for women with strong social orientation.