스타트업 조직문화 설계를 위한 동기 및 운영 논리 기반 진단모형 (MBLO: Motivation-Based Logic Organization) 제안

Over the past several decades, a variety of frameworks have been developed to diagnose organizational culture. However, existing diagnostic models often provide limited guidance on how the mechanisms that form and sustain culture connect to the design of operating systems such as performance management, compensation, and decision-making. To address this gap, this study re-theorizes the four-type culture space through a micro-mechanism lens based on motivational sources(intrinsic vs. extrinsic) and operating logic(organizational vs. market). Building on the combination of these two axes, we propose MBLO(Motivation-Based Logic Organization), which derives four culture types: hierarchical, performance-oriented, value-driven, and self-managed. We further establish the conceptual validity of the MBLO diagnosis through theoretical review and item development, and explore the applicability of the diagnostic results through a startup case. Academically, this study offers an integrative framework that reconceptualizes organizational culture as an outcome of the interaction between psychological motivation and institutional logic, thereby explaining the familiar four-type space from the standpoint of micro-level mechanisms and organizational design. That said, rather than replacing the four types with a wholly new typology, MBLO complements prior research by clarifying why similar four types recur and by specifying how each type links to the design of organizational operating systems. Practically, the MBLO diagnosis enables startup leaders to assess alignment between the current and ideal culture and to derive actionable directions for redesigning operating systems. Future research should extend empirical analyses across industries and organizational sizes to test MBLO’s incremental and predictive validity relative to CVF/OCAI and DOCS.