선글라스 무게에 따른 디자인 선호도에 관한 연구

Purpose: We analyzed the relationship between the degree of preference for lightweight sunglasses and the way potential customers choose sunglasses designs. Methods: A survey was conducted among 291 university students residing in the Seoul metropolitan area of Korea. The correlation between the preference for lightweight sunglasses and the preferred sunglasses features was evaluated. Results: Respondents who placed importance on the thickness and color of their frames tended to prefer lightweight sunglasses. There was no difference in preference for lightweight sunglasses according to the type (material, shape, or appearance) of the frame. The greater the importance of the size of the lenses, the more individuals preferred lightweight sunglasses. There was no difference in preference for lightweight sunglasses according to lens color (gray, blue, brown, green, or other) and size (large, medium, or small). Customers who strongly disliked mirror lenses preferred lighter sunglasses more than customers who generally preferred mirror lenses. Female customers preferred lighter sunglasses than male customers. A key marketing strategy may involve recommending lightweight sunglasses to customers who are fashion-conscious and who place a high value on design. Conclusions: It is important for marketing to recommend lightweight sunglasses to customers who value the thickness of the frame, customers who value the size of the lens, customers who dislike mirrored lenses, female customers, customers who are sensitive to fashion, and customers who place great importance on design.