『한서』 「식화지」 상평·비축론의 현대적 재해석: ESG 기반 보성다향대축제의 지속가능성을 중심으로

In the era of ‘Permacrisis,’ characterized by the normalization of climate crises and pandemics, the existing festival supply chain models that prioritize efficiency have encountered structural limitations. Accordingly, this study reinterprets the principles of ‘Sangpyeong’ (Leveling/Price Stabilization) and ‘Bichuk’ (Stockpiling/Resource Storage) from the “Treatise on Food and Money (Shihuozhi)” in Ban Gu’s Han Shu (Book of Han) as modern ESG risk management strategies. The study empirically verifies the validity of these strategies using actual data from the 48th Boseong Dahyang Tea Festival. The analysis results are as follows: First, ‘Strategic Stockpiling,’ which utilizes processed goods and indoor content to compensate for the storage limitations of raw tea leaves, demonstrated a hedging effect that defended sales during adverse weather conditions (Environmental factor). Second, ‘Sangpyeong Governance,’ achieved through incentive-based price stabilization, established social trust (Social factor), leading to a 20.6% year-on-year increase in average per capita expenditure. Third, the synergy of these two strategies resulted in a high local income retention rate (Governance factor), evidenced by an 80.1% purchase rate for local specialties, confirming that classical wisdom can be translated into a modern revenue model. This study is significant in that it proposes a festival model as a ‘Modern Sangpyeongchang’ (Ever-Normal Granary) that enhances the structural resilience of the Boseong tea industry and facilitates the storage and circulation of resource value through the convergence of Eastern classical insights and modern management theory.