자기효능감이 사회적기업 창업의도에 미치는 영향 : 지각된 실행 가능성의 매개효과 및 친사회적 경험의 조절 효과를 중심으로

The purpose of this study is to empirically examine the impact of self-efficacy on social entrepreneurial intention among university students. Specifically, the study aims to identify the mediating effect of perceived feasibility and the moderating effect of prosocial experience in the relationship between self-efficacy and social entrepreneurial intention. A survey was conducted with 305 university students in South Korea, and Conditional Process Analysis was performed using Model 5 of Hayes’(2013) Process Macro to analyze the collected data. The results revealed the following: First, self-efficacy had a significant positive effect on social entrepreneurial intention. Second, self-efficacy also positively influenced perceived feasibility. Third, perceived feasibility significantly increased social entrepreneurial intention. Fourth, perceived feasibility significantly mediated the relationship between self-efficacy and social entrepreneurial intention. Finally, prosocial experience moderated the relationship between self-efficacy and social entrepreneurial intention. These findings empirically demonstrate that the formation of social entrepreneurial intention is structured through the dynamic interplay of psychological resources (self-efficacy), cognitive evaluations (perceived feasibility), and experiential factors (prosocial experience). The study provides meaningful insights for the design of educational and policy interventions aimed at fostering social entrepreneurship, particularly among university students.